Typical products for outside audiences : the role of typicality when products traverse countries
Year of publication: |
2023
|
---|---|
Authors: | Ubisch, Sverre ; Wang, Pengfei |
Published in: |
Strategic Organization. - London : Sage, ISSN 1741-315X, ZDB-ID 2115832-0. - Vol. 21.2023, 1, p. 248-279
|
Subject: | categories | cross-countries | films | genres | typicality |
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