U-Commerce: Expanding the Universe of Marketing
Year of publication: |
2002
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Authors: | Watson, Richard T. ; Pitt, Leyland F. ; Berthon, Pierre ; Zinkhan, George M. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 30.2002, 4, p. 333-347
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