Ultimate broadening of the concept of marketing : B-to-O-to-C training service professionals not to inadvertently kill their clients
Year of publication: |
2020
|
---|---|
Authors: | Woodside, Arch G. ; Bernal, Pedro Mir |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 27.2020, 3, p. 283-291
|
Subject: | Client | frontline | kill | maim | policy | server | servicide | training |
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