Umbrella brand price premiums: effects of compatibility, similarity, and portfolio size
Year of publication: |
2011
|
---|---|
Authors: | Liu, Xin ; Hu, Michael Y. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 20.2011, 1, p. 58-64
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Premium pricing | Brand management |
-
Determinants of prices in an online marketplace
DiRusso, David J., (2011)
-
Brand+beauty+utility=property value
Roulac, Stephen E., (2007)
-
Brand user imagery clarity (BUIC) : conceptualization, measurement, and consequences
Xie, Yi, (2020)
- More ...
-
Affect transfer in brand extensions : the role of expectancy and relevancy
Liu, Xin, (2010)
-
Umbrella brand price premiums : effects of compatibility, similarity, and portfolio size
Liu, Xin, (2011)
-
The impact of congruity and country image on global brand alliance evaluation
Hao, Andy Wei, (2013)
- More ...