Unboxing marketing : creating value for consumers, firms, and society
Year of publication: |
[2020] ; First edition
|
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Authors: | Hartmann, Benjamin Julien ; Östberg, Jacob ; Parment, Anders ; Solér, Cecilia |
Publisher: |
Lund : Studentlitteratur |
Subject: | Marketing | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [gbv.de] |
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Çalıcıoğlu, Cemal, (2014)
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A marketing perspective on the rise of China : monopoly, politics and value
Collins, Neil, (2015)
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Khomenko, Liliia, (2021)
- More ...
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Failure : perspectives and prospects in marketing and consumption theory
Kjeldgaard, Dannie, (2021)
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Presenting marketing through music : Alpen sind immer wunderschön
Hartmann, Benjamin Julien, (2022)
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Green supply chains and the missing link between environmental information and practice
Solér, Cecilia, (2010)
- More ...