Uncovering emotions and insights evoked by paper currency
Year of publication: |
September 2017
|
---|---|
Authors: | Hernandez, Monica D. ; Nasif, Nese ; Malzer, Kai ; Minor, Michael |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 27.2017, 4, p. 424-433
|
Subject: | Paper currency | consumer emotions | consumer insights | critical incident technique | Emotion | Konsumentenverhalten | Consumer behaviour |
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