Underscoring flavor or healthiness? : the effectiveness of different communication appeals in promoting local food and the moderating role of individual construal
Year of publication: |
2023
|
---|---|
Authors: | Pichierri, Marco ; Peluso, Alessandro M. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 8, p. 1521-1538
|
Subject: | construal level | food marketing | health | local food | local ingredient | tastiness | word-of-mouth |
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