Understanding brand potential
Year of publication: |
2004
|
---|---|
Authors: | Wacker, Watts |
Published in: |
Financial times handbook of management. - London : Pearson/Financial Times Prentice Hall, ISBN 0-273-67584-2. - 2004, p. 362-365
|
Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
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