Understanding brand potential
Year of publication: |
2001
|
---|---|
Authors: | Wacker, Watts |
Published in: |
Financial Times handbook of management. - London [u.a.] : Financial Times Prentice Hall, ISBN 0-273-64350-9. - 2001, p. 444-447
|
Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
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