Understanding consumer database marketing
Year of publication: |
1997
|
---|---|
Authors: | Schoenbachler, Denise D. ; Gordon, Geoffrey L. ; Foley, Dawn ; Spellman, Linda |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 14.1997, 1, p. 5-19
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer marketing | Database marketing |
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