Understanding consumer heterogenity in relationship marketing response : an attachment theoretic perspective
Marcel Paulssen and Susan Fournier
| Year of publication: |
2005
|
|---|---|
| Authors: | Paulssen, Marcel ; Fournier, Susan |
| Publisher: |
Berlin : Humboldt-Univ. zu Berlin, Wirtschaftswiss. Fak. |
| Extent: | 38 S. : graph. Darst. 30 cm |
|---|---|
| Series: | Betriebswirtschaftliche Diskussionsbeiträge. - Berlin : Humboldt-Univ., Wirtschaftswiss. Fak.. - Vol. 43 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10004854377