Understanding consumer loyalty to technology-based self-services with credence qualities
Year of publication: |
2015
|
---|---|
Authors: | Schuster, Lisa ; Proudfoot, Judy ; Drennan, Judy |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 29.2015, 6/7, p. 522-532
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Continued use | mHealth | Credence qualities | Model of Goal-Directed Behavior | Technology-based self-service |
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