Understanding consumer responses to innovations
Year of publication: |
2010
|
---|---|
Authors: | Wang, Qing |
Published in: |
Gaining momentum : managing the diffusion of innovations. - London : Imperial College Press, ISBN 1-84816-354-1. - 2010, p. 195-213
|
Subject: | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour |
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