Understanding continuance intention to play online games : the roles of hedonic value, utilitarian value and perceived risk
Year of publication: |
2020
|
---|---|
Authors: | Sharma, Tripti Ghosh ; Tak, Preeti ; Kesharwani, Ankit |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 19.2020, 3, p. 346-372
|
Subject: | Continuance intention | Hedonic values | means-end-chain theory | online gaming | perceived risk | utilitarian values | Computerspiel | Video game | Utilitarismus | Utilitarianism | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Hedonischer Preisindex | Hedonic price index |
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