Understanding creative service: A qualitative study of the advertising problem delineation, communication and response (APDCR) process
Year of publication: |
2004
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Authors: | Hill, Railton ; Johnson, Lester W. |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 23.2004, 3, p. 285-308
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