Understanding cross-cultural sales manager–salesperson relationships in the Asia-Pacific Rim region : a grounded theory approach
Year of publication: |
2019
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Authors: | Deeter-Schmelz, Dawn R. ; Lauer, Timothy P. ; Rudd, John M. |
Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 39.2019, 4, p. 334-351
|
Subject: | Asia-Pacific Rim | communication effectiveness | cross-cultural relationships | cultural adaptation | relationship quality | sales management | trust | Asiatisch-pazifischer Raum | Asia-Pacific region | Beziehungsmarketing | Relationship marketing | Interkulturelles Management | Cross-cultural management | Vertrauen | Confidence | Grounded Theory | Grounded theory | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Internationales Marketing | International marketing | Verkaufspersonal | Salespeople |
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