Understanding electronic word of behavior : conceptualizationof the observable digital traces of consumers' behaviors
Year of publication: |
2019
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Authors: | Kunst, Katrine ; Vatrapu, Ravi |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 29.2019, 3, p. 323-336
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Subject: | Electronicwordofmouth (eWOM) | Electronicwordofbehavior (eWOB) | Socialinfluence | Observationallearning | Social interactions | Digital trace data | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Gesundheitsvorsorge | Preventive care |
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