Understanding factors affecting mobile services adoption : case of Thailand
Year of publication: |
2014
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Authors: | Daim, Tugrul U. ; Aldhaban, Fahad ; Justice, Jay ; Basoglu, Nuri |
Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 6.2014, 3, p. 60-79
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Subject: | 3G | Mobile Services | Pairwise Comparison Method (PCM) | Technology Adoption | Thailand | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business |
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