Understanding luxury consumption in China: Consumer perceptions of best-known brands
Year of publication: |
2012
|
---|---|
Authors: | Zhan, Lingjing ; He, Yanqun |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 10, p. 1452-1460
|
Publisher: |
Elsevier |
Subject: | Luxury consumption | Value consciousness | Susceptibility to normative influence | Need for uniqueness | China |
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