Understanding multi-level institutional convergence effects on international market segments and global marketing strategty
Year of publication: |
2010
|
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Authors: | Griffith, David A. |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 45.2010, 1, p. 59-67
|
Subject: | Internationale Marktsegmentierung | International market segmentation | Marketingmanagement | Marketing management | Institutionenökonomik | Institutional economics | Theorie | Theory |
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