Understanding multi-level institutional convergence effects on international market segments and global marketing strategy
Year of publication: |
2010
|
---|---|
Authors: | Griffith, D.A. |
Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 26.2010, 5
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Convergence | Institutional economics | Market segmentation | Marketing strategy |
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