Understanding older consumers through cognitive age and the list of values : a UK-based perspective
Year of publication: |
2009
|
---|---|
Authors: | Sudbury, Lynn ; Simcock, Peter |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 1, p. 22-38
|
Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Ältere Menschen | Elderly people | Großbritannien | United Kingdom |
-
Bargain hunting belongers and positive pioneers : key silver market segments in the UK
Sudbury, Lynn, (2011)
-
Senior customers' service encounter preferences
Grougiou, Vassiliki, (2011)
-
Sudbury-Riley, Lynn, (2016)
- More ...
-
Bargain hunting belongers and positive pioneers : key silver market segments in the UK
Sudbury, Lynn, (2011)
-
Understanding older consumers through cognitive age and the list of values: A U.K.-based perspective
Sudbury, Lynn, (2009)
-
The invisible majority? Older models in UK television advertising
Simcock, Peter, (2006)
- More ...