Understanding repeat playing behavior in casual games using a Bayesian data augmentation approach
Year of publication: |
March 2017
|
---|---|
Authors: | Hui, Sam K. |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 15.2017, 1, p. 29-55
|
Subject: | Casual gaming | Hidden Markov model | Data augmentation | Bayesian model | Attrition | Satiation | Acquisition cost | Bayes-Statistik | Bayesian inference | Markov-Kette | Markov chain | Spieltheorie | Game theory |
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