Understanding responses to contradictory information about products
Year of publication: |
2011
|
---|---|
Authors: | Kalra, Ajay ; Li, Shibo ; Zhang, Wei |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 6, p. 1098-1114
|
Subject: | Arzneimittel | Pharmaceuticals | Konsumentenverhalten | Consumer behaviour | Informationswert | Information value | Risiko | Risk | USA | United States |
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