Understanding retail experiences - the case for ethnography
Year of publication: |
2007
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Authors: | Healy, Michael J. ; Beverland, Michael B. ; Oppewal, Harmen ; Sands, Sean |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 49.2007, 6, p. 751-778
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Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
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