Understanding roles of institution based trust and social interactions in social commerce environment
Year of publication: |
2024
|
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Authors: | Gautam, Vikas |
Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 34.2024, 2, p. 65-84
|
Subject: | content | Institution-based trust | negative valence | positive valence | purchase and post-purchase behaviors | purchase intentions | social commerce environment | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Soziale Beziehungen | Social relations | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
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