Understanding service consumers
Jochen Wirtz
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Wirtz, Jochen |
| Publisher: |
New Jersey : WS Professional |
| Subject: | Dienstleistungsmarketing | Services marketing | Kundenzufriedenheit | Customer satisfaction | Erfolgsfaktor | Success factor |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 52 Seiten Illustrationen |
|---|---|
| Series: | Winning in service markets series. - Singapore : WS Professional, an imprint of World Scientific Publishing Co. Pte. Ltd., ZDB-ID 2925636-7. - Vol. vol. 1 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-944659-09-7 ; 978-1-944659-11-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011617755