Understanding the benefit of purchasing ancillary air travel services via mobile phones
Year of publication: |
2015
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Authors: | Morosan, Cristian |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 3/4, p. 227-240
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Subject: | Mobile commerce | ancillary services | perceived benefit | monetary value | air travel | Mobiltelefon | Mobile phone | Mobile Business | Mobile business | Passagierluftverkehr | Air passenger transport | Fluggesellschaft | Airline | Mobilkommunikation | Mobile communications | Luftverkehr | Air transport |
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