Understanding the effectiveness of word‐of‐mouth: an elasticity perspective
Year of publication: |
2013
|
---|---|
Authors: | Chen, Yimiao ; Liu, Fangyi ; Fang, Cheng‐Hsi ; Lin, Tom M.Y. |
Published in: |
Journal of Research in Interactive Marketing. - Emerald Group Publishing Limited, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 7.2013, 1, p. 57-77
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Product attributes | Product champions | Social networking sites | Word‐of‐mouth | Economic theory | Buss | Elasticity | Cobb‐Douglas |
-
Coulter, Keith S., (2012)
-
Impact of service pricing on referral behaviour
Barrot, Christian, (2013)
-
Drivers of in‐group and out‐of‐group electronic word‐of‐mouth (eWOM)
Luís Abrantes, José, (2013)
- More ...
-
Product type and word of mouth: a dyadic perspective
Fang, Cheng‐Hsi, (2011)
-
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao, (2013)
-
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao, (2013)
- More ...