Understanding the influence of online flow elements on hedonic and utilitarian online shopping experiences : a case of online group buying
Year of publication: |
2014
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Authors: | Lim, Weng Marc |
Published in: |
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association. - Sarasota, Fla. : [Verlag nicht ermittelbar], ISSN 0888-7985, ZDB-ID 1176427-2. - Vol. 28.2014, 2, p. 287-306
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Subject: | online flow elements | online shopping experiences | hedonic | utilitarian | online group buying | structural equation modeling | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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