Understanding the link between an IMC technology capability and organisational integration and performance
Year of publication: |
2023
|
---|---|
Authors: | Kerr, Gayle ; Valos, Michael ; Luxton, Sandra ; Allen, Rebecca |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 8, p. 2048-2075
|
Subject: | IMC | Organisational integration | Programmatic | Technology capability |
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