Understanding the role of social media in bank marketing
Year of publication: |
2012
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Authors: | Mitic, Miljana ; Kapoulas, Alexandros |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 30.2012, 7 (19.10.), p. 668-687
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