Understanding the role of social media in bank marketing
Year of publication: |
2012
|
---|---|
Authors: | Mitic, Miljana ; Kapoulas, Alexandros |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 30.2012, 7, p. 668-686
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | South East Europe | Banks | Social media | Web 2.0 | Relationship marketing | Retail banking |
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