Unfolding theory applied to market segmentation
Year of publication: |
1969
|
---|---|
Authors: | Taylor, James R. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 9.1969, 4, p. 39-46
|
Subject: | Marktforschung |
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