Uniform Across-the-Board Promotions
by Marc-Oliver Jauch
| Year of publication: |
2014
|
|---|---|
| Authors: | Jauch, Marc-Oliver |
| Publisher: |
Cham : Springer International Publishing |
| Description of contents: | Description [swbplus.bsz-bw.de] |
| Extent: | Online-Ressource (XVII, 102 p. 9 illus, online resource) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Thesis: | Zugl.: Karlsruhe, KIT, Diss., 2014 |
| Notes: | Description based upon print version of record IntroductionConceptual Framework -- Impact of Uniform Across the Board Promotions on Short-term Store Revenues -- Adjustment and Permanent Effects of Uniform Across the Board Promotions -- UABPs: Antecedents and Consequences on a Household Level -- Summary of Results. |
| ISBN: | 978-3-319-07115-2 ; 978-3-319-07114-5 |
| Other identifiers: | 10.1007/978-3-319-07115-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014020481