Unique experiences: disruptive innovations offer customers more “time well spent”
Year of publication: |
2009
|
---|---|
Authors: | Norton, David W. ; Pine, B. Joseph |
Published in: |
Strategy & Leadership. - Emerald Group Publishing Limited, ISSN 1758-9568, ZDB-ID 2039442-1. - Vol. 37.2009, 6, p. 4-9
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Experience | Innovation | Individual psychology | Brands | Marketing strategy |
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