United we shop! : Chinese consumers' online group buying
Year of publication: |
2015
|
---|---|
Authors: | Zhang, Jie Jennifer ; Tsai, Wan-Hsiu Sunny |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 27.2015, 1, p. 54-68
|
Subject: | Online group buying | China | need for uniqueness | susceptibility to interpersonal influence | homophily | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
-
Love consumption at the digital age : online consumer reviews and romantic gift giving
Ye, Lilly, (2019)
-
How service-related factors affect the survival of B2T providers : a sentiment analysis approach
Jing, Ranzhe, (2015)
-
Wang, Edward Shih-tse, (2014)
- More ...
-
Tsai, Wan-Hsiu Sunny, (2021)
-
Tsai, Wan-hsiu Sunny, (2012)
-
Tsai, Wan-hsiu Sunny, (2011)
- More ...