Unpicking motives to purchase locally-produced food : analysis of direct and moderation effects
Year of publication: |
2015
|
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Authors: | Memery, Juliet ; Angell, Robert ; Megicks, Phil ; Lindgreen, Adam |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 7/8, p. 1207-1233
|
Subject: | Motivation | Values | SEM | Local food | Moderation | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Leistungsmotivation | Work motivation |
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