Unprofitable cross-buying : evidence from consumer and business markets
Year of publication: |
2012
|
---|---|
Authors: | Shah, Denish ; Kumar, V. ; Qu, Yingge ; Chen, Sylia |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 3, p. 78-95
|
Subject: | cross-buy | cross-sell | marketing strategy | customer relationship management | habit | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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