Unravelling influential individual level factors during a crowdfunding campaign : insights from the ALS ice bucket challenge
Year of publication: |
2022
|
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Authors: | Nisar, Tahir M. ; Prabhakar, Guru ; Bourlakis, Michael |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 175.2022, p. 1-12
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Subject: | Crowdfunding | ALS ice bucket challenge | Charity | Donations | Sharing | Virality |
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