Unrealistically optimistic consumers : a selective hypothesis testing account for optimism in predictions of future behavior
Year of publication: |
2009
|
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Authors: | Tanner, Robin J. ; Carlson, Kurt A. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 35.2008/09, 5, p. 810-822
|
Subject: | Konsumentenverhalten | Consumer behaviour | Meinung | Opinion |
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