Unsuccessful responses to quality uncertainty : brands in Spain's sherry industry, 1920–1990
Year of publication: |
2010
|
---|---|
Authors: | Fernández, Eva |
Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 1394-8. - Vol. 52.2010, 1, p. 100-119
|
Subject: | Weinhandel | Wine trade | Internationaler Markt | International market | Britisch | British | Markenartikel | Brand | Produktqualität | Product quality | Markenimage | Brand image | Spanien | Spain | 1920-1990 |
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