Untapped: strategies for success in underserved markets
Year of publication: |
2007
|
---|---|
Authors: | Weiser, John |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 28.2007, 2, p. 30-37
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Management strategy | Marketing strategy | Recruitment | Purchasing | Target markets | Corporate social responsibility |
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