Extent:
XVI, 251 S.
Ill., graph. Darst.
Series:
Schriften zum Marketing. - Berlin : Duncker & Humblot, ISSN 0343-5970, ZDB-ID 192563-5. - Vol. 3
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift
Language: German
Thesis:
Zugl.: Erlangen, Nürnberg, Univ., Diss., 1975
ISBN: 3-428-03613-1
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012879322