Extent: | XVI, 251 S. Ill., graph. Darst. |
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Series: | Schriften zum Marketing. - Berlin : Duncker & Humblot, ISSN 0343-5970, ZDB-ID 192563-5. - Vol. 3 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Zugl.: Erlangen, Nürnberg, Univ., Diss., 1975 |
ISBN: | 3-428-03613-1 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012879322