Updating the marketing research course to prepare the marketing generalist
Year of publication: |
2021
|
---|---|
Authors: | Reavey, Brooke ; Zahay, Debra L. ; Rosenbloom, Alfred |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 43.2021, 3, p. 333-353
|
Subject: | availability of careers | employer needs | market research | oral communication | surveys | written communication | Marktforschung | Market research | Kommunikation | Communication |
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