Uprising: How to Build a Brand – and Change the World – By Sparking Cultural Movements
Year of publication: |
2013
|
---|---|
Authors: | Furlow, Nancy |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 22.2013, 3, p. 267-268
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Co‐creation | Brand | Innovation |
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