Urbanized young Indians: are they goal oriented?
Year of publication: |
2012
|
---|---|
Authors: | Sett, Rahul Kumar |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 24.2012, 3, p. 500-514
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Urbanized young Indian | Yulic | Regulatory focus | Goal orientation | Promotion orientation | Prevention orientation | Lifestyle consumption | India | Consumer behaviour |
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