US and Thai advertising : a cross cultural analysis
Year of publication: |
2011
|
---|---|
Authors: | Seitz, Victoria ; Razzouk, Nabil Y. ; Kaewmesri, Pasinee |
Published in: |
Review of economic and business studies. - Iaşi, ISSN 1843-763X, ZDB-ID 2663135-0. - Vol. 4.2011, 1, p. 93-105
|
Subject: | Werbung | Advertising | Standardisierung | Standardization | Kulturelle Identität | Cultural identity | Vergleich | Comparison | USA | United States | Thailand |
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