Use of foreign language and models in print advertisements in East Asian countries
Year of publication: |
1995
|
---|---|
Authors: | Neelankavil, James P. ; Mummalaneni, Venkatapparao ; Sessions, David N. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 29.1995, 4, p. 24-38
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Culture | East Asia | Foreign languages |
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