Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints
Year of publication: |
2012
|
---|---|
Authors: | Hémar‐Nicolas, Valérie ; Gollety, Mathilde |
Published in: |
Young Consumers. - Emerald Group Publishing Limited, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 13.2012, 1, p. 20-29
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand character | Brand relationship | Child consumer | Familiarity | Brand image | Brand awareness | Consumer behaviour | Children (age groups) |
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